Case Studies

Real results across seven industries. No client names, just the numbers, the strategy, and the outcomes that speak for themselves.

E-commerce · Online Gifting
+0%
Organic Clicks

From Seasonal Spikes to Year-Round Growth

E-commerce SEO · Content Strategy · Technical SEO

A leading South African online flower delivery service competing against well-funded national rivals. We built a seasonal content engine, pre-building optimised pages months ahead of peak periods, alongside category page restructuring, product page optimisation, and Core Web Vitals improvements.

+52%Organic Revenue
R6.32MRevenue Generated
+1,008%Impressions
9.1Avg. Position
Finance · Comparison Platform
+0%
Conversion Growth

Dominating SA's Most Competitive Financial Keywords

E-E-A-T Optimisation · Content Hubs · Technical SEO

A personal finance comparison platform operating in one of South Africa's most contested search spaces. We rebuilt their content architecture around E-E-A-T principles for YMYL content, created topical hubs across loans, credit cards, vehicle finance, and debt management, and redesigned the internal link architecture.

+587%Organic Clicks
+998%Impressions
34,887Key Events
Financial Services · Debt Solutions
+0%
Organic Clicks

10x Organic Visibility While Holding Lead Quality

Topical Authority · E-E-A-T · Structured Data

A market-leading debt counsellor needed to expand keyword reach across debt review, consolidation, and financial distress queries, without sacrificing lead quality. We built a comprehensive topical authority strategy with content hubs, E-E-A-T enhancement, and conversion pathway optimisation.

+1,015%Impressions
+15.8%Conversions
3.7%CTR at 10x Volume
B2B · Laboratory Chemicals
+0%
Organic Sessions

5x More Qualified Researchers Reaching Product Pages

Technical SEO · Product Optimisation · Authority Building

A B2B chemical supplier with strong products but limited organic visibility. Technical SEO issues, thin product descriptions, and lack of authority were holding them back. We ran a full technical audit, enriched product pages with specifications and downloadable SDS documentation, and built authority through scientific publication backlinks.

217,109Organic Sessions
5xQualified Visitors
Hospitality · Boutique Hotel
+0%
Organic Clicks

Beating the OTAs at Their Own Game

Local SEO · Schema Markup · Content Strategy

A boutique hotel competing against large OTAs, global chains, and review platforms. We built direct organic visibility through geo-targeted landing pages, optimised room/amenity/dining pages, implemented hotel and review schema, and improved Core Web Vitals, reducing commission costs by driving direct bookings.

+726%Impressions
21.8Avg. Position
+2.78%Session Growth
B2B · Packaging Manufacturer
+0%
Key Events

Conversion-Led Growth That Outpaced Traffic

B2B SEO · CRO · On-Page Optimisation

A rigid plastic packaging manufacturer whose digital presence wasn't converting visitors into leads. We deployed a B2B keyword strategy targeting procurement searches, overhauled product pages with rich specifications and enquiry CTAs, and optimised conversion pathways, delivering conversion growth that far outpaced traffic gains.

+287%Key Event Rate
108,285Key Events
+5.91%Session Growth
Healthcare · Dental & Aesthetics
+0%
Conversions

From Paid-Dependent to Organic-First

Local SEO · Treatment Pages · Schema Markup

A cosmetic and general dental practice where organic search represented only a third of new patient enquiries. We created optimised treatment pages for veneers, whitening, implants, and Invisalign, built out patient education content, implemented practice and treatment schema, and drove a review acquisition strategy.

58%Traffic Now Organic
+42.2%Session Growth
2xConversion Rate

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Boutique SEO consultancy based in Cape Town, working with ambitious brands across South Africa and beyond.

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