A boutique SEO consultancy where you're never just another account on a spreadsheet.
16+ years across editorial, agency, and consultancy, from writing the content to building the strategy behind it. I've worked with brands in e-commerce, professional services, SaaS, and publishing, which means I've seen how search behaves differently depending on the business model, the buyer, and the market.
The criminology and psychology background might seem like an odd fit, but it's not. Understanding how people think, what motivates them, and how they make decisions is the foundation of everything I do in search. SEO isn't just technical. It's behavioural.
Sitebulb, Screaming Frog, Google Search Console
Google Analytics 4, Google Search Console
Google Looker Studio, Whatagraph, custom dashboards that show outcomes and give direction.
Google Looker Studio, Whatagraph, custom dashboards that show outcomes and give direction.
SurferSEO, Clearscope, Grammarly, and a growing roster of AI writing and editing tools including ChatGPT, Claude, Gemini, and Perplexity.
WordPress, Shopify, Webflow, Wix, Squarespace, custom HTML/CSS, and headless CMS setups. If it has a content layer, I've probably worked in it.
Asana, Monday.com, Jira, Trello, ClickUp, Notion, Slack, and Google Workspace. I adapt to your workflow, not the other way around.
Hands-on with all major AI platforms, not just for content, but for research, data analysis, workflow automation, and understanding how LLMs surface and recommend brands. Currently focused on AI visibility and generative engine optimisation.
I've written the blogs, built the websites, run the social accounts. I kept circling back to the same question: what happens when someone is actually looking for what you do? That's SEO. That's where I belong, making sure the answer is you.Lauren, Founder
These aren't slogans on a wall, they're the principles that shape every recommendation, every conversation, and every deliverable.
Every recommendation is scored by effort, impact, and confidence. No 200-line audits with no sense of where to start. Strategy should feel clear, not overwhelming.
We're accountable to the result, not the report. If it doesn't move the needle, we change the approach. Transparency isn't optional, it's the baseline.
We work alongside your team, handing off clean briefs, collaborating with your developers, staying on-call through implementation, and shipping together. Not a vendor. A partner.
From AI Overviews to GEO, we keep your brand visible wherever people search, today and tomorrow. The landscape shifts constantly; your strategy should too.
Boutique SEO consultancy based in Cape Town, working with ambitious brands across South Africa and beyond.
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